Marketing leaders are caught in a perfect storm. We want to be accountable for real business measures, revenue growth, customer retention and value creation - but we don't always have the data and technology infrastructure to make that a reality.
Without this we fail to demonstrate impact and gain trust and we loose the authority to make the most important investment decisions. As other leaders and teams step in to fill the gap, Marketing goals and activities become disconnected and this disconnect ripples across the business creating a vicious cycle of budget cuts, lost talent and diminishing value.
But there is another way
At Red Squirrelz Marketing, we're on a mission to help marketing leaders reclaim strategic authority over their function and demonstrate clear business impact to senior stakeholders.
Let's navigate this together

Stakeholder led interviews and data audits provide an assessment of the status quo, helping us establish what is needed and then work to fill the gap. Process before technology. A simple set of rules, definitions and prospect journey mapping is key to success

What is the size of the gap. Using a common framework we help establish a realistic view of current Marketing authority and contribution. Who and what are having the biggest impact on budget, what do they contribute and do they align to the strategic goals

M&A offers one of the biggest opportunities for value creation. Our M&A framework for Marketing is structured to provide guidance across three key phases: pre-close assessment, integration, and post-integration performance.

We help ambitious companies navigate the critical transition points for their Marketing function. Key triggers for growth can come through investment cycles, new hires, new acquisitions or new market developments. We can help you navigate these with confidence, scale efficiently and avoid growth plateaus.
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