When you’re deep in delivery, it’s easy to lose sight of the bigger picture.
Campaigns go out. Leads come in. The team is flat out. But which activities are genuinely driving value across the customer lifecycle? How can VALUE be demonstrated — and where are the distractions?
I help B2B marketing leaders step back from the day-to-day and check in on what’s really driving value across the customer lifecycle. Supporting you with proven reporting and growth frameworks to benchmark, communicate and scale.
Hands-on support, helping you to step back, see clearly and build what you need to grow value with confidence.
Most teams bring me in when the pace changes. Growth targets go up, timelines get shorter and marketing needs to deliver more, faster. That's usually when you're:
My superpower is Go To Market. I'll map your end-to end- buyer journey, from first awareness through to renewal to understand how buyers behave, what they experience at each stage and where performance drops.
Then we optimise and accelerate what's working, fix what isn't and make sure every stage is pulling it's weight.
Measure what matters and show Marketing's value with the same confidence as Sales. My three-tier KPI framework gives the board the CAC and LTV numbers they need to validate investment, leadership get pipelines and conversions that signal direction and your team gets the daily pulse to keep momentum. Where the data isn't there yet, I may out the gaps across your systems and build the plan to close.
At key points in your growth cycle, you'll want to check in and reset your strategy. I work with you to define a marketing strategy that meets your commercial ambition. From a sharp ICP through to positioning and targeting, so you stand out in the right way with the buyers who matter most. And it doesn't stop at strategy, I map out a clear delivery plan with the channels, budget and resource to make it happen.
leadership on a part-time or interim basis - this isn't consultancy, we do the work.
Add me to your team to support at key inflection points, be that organic growth, acquition, investment cycles or wider leadership changes.
Depending on the size and shape of your business, that might mean working standalone or embedded alongside an existing team. Either way, our team are hands-on - accountable for delivery, not just advice.
For existing Marketing leaders, we can offer an extra pair of hands when you need it most. Ambitious companies are looking for speed and momentum - use us to turbo boost your output through periods of substantial growth.
We work alongside you, getting things done so you're not choosing between strategic progress and your BAU workload. Whether you need strategic support or hands-on delivery of specific projects, we're here to help you maintain momentum and scale with confidence.
Marketing that works smarter, not harder: Building the operational foundations that make AI work.
Most teams have the tools. The gap is process and people. BCG research shows 70% of AI value comes from people, processes and change management and not the technology.
We work through a five-stage framework: define your metrics and KPI structure, build the data foundation, assess effectiveness, map AI opportunities, then build repeatable agents.
This creates clarity on what's working, where to focus resource, and how to scale with confidence..
Leading a Marketing function that's flat out but unsure if their true valueis being seen? You may have a value gap.
Let's talk data. If you're looking to show value, you'll need data. But which data do you prioritise?
'Can you just'....? Can you just write us a quick sales deck? Can you just do a LinkedIn post for me? Can you just pull together a slide for the board? Sound familar? Understand the visible and invisible work in your team
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.